What makes me think Phase might be trying to dial it down a bit is Ai Matsuri, mostly because that one guy went up and started talking about shooting up a Walmart, with the event host having to clarify that it's a running joke. Ram Rancher or whatever is all in good fun even if it's a bit weird, but when you start being too associated with more extreme comments that can be taken out of context or the threat of someone going up on stage and using gamer words for the lawls, then as a company it gets more dicey.
Then again Sam Hyde is bigger than ever after blowing up the underwater pipeline.